Top Strategies
Top Seller Strategies
Note: Categories must be configured manually in the Omnichannel Personalization dashboard.
*New Arrivals strategies will use the START_DATE in the catalog feed to determine whether a product is new or not. By default, a product is new if its start date is within 31 days of the present date. You can work with your Algonomy team to change the number of days used for your site.
If the merchant has not provided a start date, the Omnichannel Personalization system can automatically determine the start date by setting it to the date that the product was first seen in the feed. This automatic inference only applies for the product if:
-
This is the first time the product is seen (in the catalog feed).
-
The product does not have a START_DATE specified.
By default, if the START_DATE is not specified, the Omnichannel Personalization system will automatically apply this inference logic for the retailer's site.
|
Strategy |
Strategy ID |
Sample Message |
Description |
Instrumentation Page Types |
Required Parameters |
|---|---|---|---|---|---|
|
BrandTopSellers |
20 |
$STRATEGY_HINT$ Top Sellers" |
Products within a brand that have sold the most units. Note: Since this strategy returns the brand name in the Strategy Hint (for use in the strategy message), the recs in the strategy do not return the brand name. |
Category, Item, Brand |
Category Id, Genre Id, Brand |
|
BrandTopSellersInChannel |
158 |
$STRATEGY_HINT$ Top Sellers" |
Products within a brand that have sold the most units in the current channel (Web, Tablet, Phone, Email, or a custom channel). Note: Since this strategy returns the brand name in the Strategy Hint (for use in the strategy message), the recs in the strategy do not return the brand name. |
Category, Item, Brand |
Category Id, Genre Id, Brand |
|
BrandTopSellersInSegment |
117 |
$STRATEGY_HINT$ Top Sellers" |
Products within a brand that have sold the most units in the current segment. Segment must be specified. Note: Since this strategy returns the brand name in the Strategy Hint (for use in the strategy message), the recs in the strategy do not return the brand name. |
Category, Item, Brand |
Category Id, Genre Id, Brand |
|
BrandNewArrivals |
137 |
"New Arrivals In <brand name="name">"</brand> |
This strategy returns top-selling products among new arrivals in a given brand. New Arrivals strategies have a lookback setting that can be changed in site configuration and is default set to 31 days. |
Item, Brand |
Category Id, Genre Id, Brand |
|
BrandPopularProducts |
138 |
"Popular Product In <brand name="name">"</brand> |
This strategy returns the most popular products (as determined by units sold with an emphasis on higher prices) for the given brand. |
Item, Brand |
Category Id, Genre Id, Brand |
|
NewArrivalsSiteWideTopSellers |
147 |
"Top Selling Products In New Arrivals" |
This new strategy chooses site-wide top sellers (based on units sold in the last 30 days) among new arrivals. This strategy applies to the whole site, rather than certain categories or brands. New Arrivals strategies have a lookback setting that can be changed in site configuration and is default set to 31 days. |
Home |
Category Id, Genre Id |
|
BrandTopProducts |
123 |
"<brand name="name"> Top Products"</brand> |
This strategy returns a list of top products that have the same brand attribute. This list is retrieved based on the number of views and clicks. Note: Clicks are weighted 5 times more than views. Recent values are weighted more heavily than older values. |
Most page types |
Category Id, Genre Id, Brand |
|
TopSellers |
13 |
"<merchant's> Top Sellers" |
This strategy looks back at products unit sales and returns a sorted list based on that. Note: The only other factor is that merchandising rules can apply. If a manual merchandising rule is set up to recommend a product for a specific category, and the strategy that gets returned on that page is a top sellers strategy, then the manually merchandised product would be returned with the top seller recs. |
All page types |
Category Id, Genre Id |
|
TopSellersInChannel |
156 |
"<merchant's> Top Sellers" |
This strategy looks back at products unit sales for the current channel and returns a sorted list based on that. If a custom channel is not set, the default channels (Web, Tablet, Phone, or Email) are used. Note: The only other factor is that merchandising rules can apply. If a manual merchandising rule is set up to recommend a product for a specific category, and the strategy that gets returned on that page is a top sellers strategy, then the manually merchandised product would be returned with the top seller recs. |
All page types |
Category Id, Genre Id |
|
TopSellersInSegment |
115 |
"<merchant's> Top Sellers" |
This strategy looks back at products unit sales for the current segment and returns a sorted list based on that. Segments must be set up for your site, either through instrumentation , feeds or through the Omnichannel Personalization dashboard's Segment Builder. Note: The only other factor is that merchandising rules can apply. If a manual merchandising rule is set up to recommend a product for a specific category, and the strategy that gets returned on that page is a top sellers strategy, then the manually merchandised product would be returned with the top seller recs. |
All page types |
Category Id, Genre Id |
|
TopProducts |
126 |
"Shop <merchant name="name"> Top Sellers"</merchant> |
This strategy returns a list of top products for a given merchant. The list of top products is retrieved based on the number of views and clicks. Note: Clicks are weighted 5 times more than views. Recent values are weighted more heavily than older values. |
Home |
Category Id, Genre Id |
|
CategoryTopProducts |
125 |
"<category name="name"> Top Products"</category> |
This strategy returns a list of top products for a given category. This list is retrieved based on the number of views and clicks. Note: Clicks are weighted 5 times more than views. Recent values are weighted more heavily than older values. |
All page types |
Category Id, Genre Id |
|
TopProductsByUserAttribute |
132 |
"Top Products Viewed By People with <this attribute="attribute">"</this> |
This strategy returns a list of top products for shoppers that have certain attributes. The list of top products is retrieved based on the number of views and clicks. Note: Clicks are weighted 5 times more than views. Recent values are weighted more heavily than older values. |
Home |
Category Id, Genre Id |
|
TopProductsByUserAttributeAndCategory |
131 |
"Top Products Viewed By People with <this attribute="attribute"> in <this category="category">"</this></this> |
Returns the most viewed products for users with certain attributes in a given category. This list is retrieved based on the number of views and clicks. Note: Clicks are weighted 5 times more than views. Recent values are weighted more heavily than older values. |
Most page types |
Category Id, Genre Id |
|
CategoryTopSellers |
3 |
"<category name="name"> Top Sellers"</category> |
Products within a given category that have sold the most units. |
Category, Item, Search |
Category Id, Genre Id |
|
CategoryTopSellersInChannel |
157 |
"<category name="name"> Top Sellers"</category> |
Products within a given category that have sold the most units in the current channel (Web, Tablet, Phone, Email, or a custom channel). |
Category, Item, Search |
Category Id, Genre Id |
|
CategoryTopSellersInSegment |
116 |
"<category name="name"> Top Sellers"</category> |
Products within a given category that have sold the most units in the current segment. Segments must be set up for your site, either through instrumentation , feeds or the Omnichannel Personalization dashboard Segment Builder. |
Category, Item, Search |
Category Id, Genre Id |
|
NonGenreCategoryTopSellers |
1000006 |
"<category name="name"> Top Sellers"</category> |
Top-selling products from within the same category that may come from different departments/genres. Example: Levi's 501 listed under Work Pants, Fashion Pants-popular in multiple genres. |
Category, Item |
Category Id, Genre Id |
|
ShuffledCategoryTopSellers |
1000008 |
"<category name="name"> Top Sellers"</category> |
Top-selling products by units sold from child nodes of the current category, with limitations configured on the maximum number of representatives from the same category. |
Category, Home |
Category Id |
|
GenreTopSellers |
5 |
"<department name="name"> Top Sellers"</department> |
Products within this department that have sold the most units. This strategy uses "genres" as defined by the integration (For example, feed). If genres are not defined for a site, this will essentially function as TopSellers. |
Category, Home |
Category Id, Genre Id |
|
MoversandShakers (Movers and Shakers in Brand, Movers and Shakers in Category, Movers and Shakers in Genre, Movers and Shakers Sitewide) |
40 (149, 151, 150, 148) |
"Today's Hot Products" |
Products that have gained sales/click momentum in varying degrees of the most recent history, conceptually parallel to products increasing in sales rank. MoversandShakers compares the top sellers in the last week vs the top sellers in the category top seller model. It then determines which products have moved in rank the most and order the list based on the amplitude of that change in rank, you cannot change the 7 days look back window for the strategy, but you can change the 30 days look back for the category top seller model |
All page types |
Category Id, Genre Id |
|
PopularProducts |
45 |
"Popular Products from <merchant's>" |
Site-wide top sellers based on units sold emphasizing higher priced products. |
All page types |
None |
|
PopularProductsInCategory |
47 |
"Popular Products In <category name="name">"</category> |
Products with most units sold within this category emphasizing higher priced products. |
Category, Item, Search |
Category Id |
|
PopularProductsInGenre |
46 |
"Popular Products In <department name="name">"</department> |
Products within this department that have the highest score based on sales activity, emphasizing higher priced products. |
Category, Home |
Genre Id |
|
MerchandisedCategoryPopularProducts |
55 |
"Featured Popular Products In <category name="name">"</category> |
Popular products from manually configured categories, backfilled with category popular products. |
Category |
Category Id |
|
NewArrivalsInCategory* |
53 |
"New Arrivals in <category name="name">"</category> |
Returns top-selling products based on units sold among new arrivals in the category. New Arrivals strategies have a lookback setting that can be changed in site configuration and is default set to 31 days. |
Home, Category, Item, Purchase Complete |
Category Id |
|
TopSellersClickCP |
32 |
"Shop <Merchant Name> Top Sellers" |
Starts with top selling items based on units sold and re-ranks by click-through rate. |
Home, Category, Error |
None |
|
TopSellersClickEV |
10006 |
"Shop <Merchant Name> Top Sellers" |
Top selling items based on units sold and re-ranked by price, favoring higher priced items |
Home, Category, Error |
None |
|
TopSellersPurchaseCP |
36 |
"Shop <Merchant Name> Top Sellers" |
Top selling items based on units sold that are purchased with the product seed |
Home, Category, Error, Cart, Add to Cart |
None |
|
TopSellersPurchaseEV |
10010 |
"Shop <Merchant Name> Top Sellers" |
Starts with top selling items based on units sold and re-ranks using likelihood of purchase of a given item with a bias toward higher priced items |
Home, Category, Error, Cart, Add to Cart |
None |
|
TopContent |
129 |
"Shop <Merchant Name> Top Sellers" |
Returns a list of top contents based upon number of views and clicks. Also retrieved based on content type, which is parmeterized |
Home |
Content Type |
|
TopContentByUserAttribute |
133 |
"<Top Content> Viewed By People with <This Attribute>" |
Returns the most viewed content for users with certain attributes. This list is retrieved based on the number of views, clicks, and purchases. |
Home |
None |
|
TopViews |
1000124 |
"Shop <merchant name="name"> Top Viewed Products"</merchant> |
Returns a list of top products for given merchant. The list is based solely on number of views the product has received. |
All page types |
None |
|
TopProductsInSegments |
100122 |
"Top Products in <segment>" |
Returns a list of top products for given merchant within the given segment. The list of top products is retrieved based on the number of views and clicks. Note: Clicks are weighted 5 times more than views. Recent values are weighted more heavily than older values. |
Home |
Segment |
|
CategoryTopContent |
127 |
"Top Content in <This Category>" |
Returns a list of top content for a given category. This list is retrieved based on the number of views, clicks, and purchases. |
All page types |
Category Id |
|
BrandTopContent |
128 |
"<Brand Name> Top Contents" |
Returns a list of top content that have the same brand attribute. This list is retrieved based on the number of views, clicks, and purchases. |
All page types |
Brand Id |
|
TopContentByUserAttributeAndCategory |
130 |
"Top Content Viewed by People with <This Attribute> in <This Category>" |
Returns the most viewed content for users with certain attributes in a given category. This list is retrieved based on the number of views, clicks, and purchases. |
All page types |
Category Id |
|
TopProductsByUserAttributeAndCategory |
131 |
Top Products Viewed by People with <This Attribute> in <This Category>" |
Returns the most viewed products for users with certain attributes in a given category. This list is retrieved based on the number of views, clicks, and purchases. |
All page types |
Category Id |
|
AttributeValueTopSellers |
61 |
"Shop <Merchant Name> Top Sellers" |
Returns the best-selling products for users with a certain attribute. This list is retrieved based on the number of views, clicks, and purchases. |
All page types |
None |
|
RegistryTopSellers |
88 |
"Top Registry Sellers" |
Site-wide top sellers for a given registry type in order of units sold. |
Registry |
None |
|
TopAddedToShopperList |
89 |
"Shop <merchant name="name"> Top Products"</merchant> |
Returns list of products that have been added to customer lists the most |
All page types |
None |
Top Ratings and Review Strategies
|
STRATEGY |
STRATEGY ID |
SAMPLE MESSAGE |
DESCRIPTION |
INSTRUMENTATION PAGE TYPES |
REQUIRED PARAMETERS |
|---|---|---|---|---|---|
|
TopRatedProducts |
180 |
"Merchant's Name> Top Rated Products" |
Recommends products that have a high rating score. |
Home |
None |
|
TopRatedProductsInCategory |
58 |
"Top Rated Products In <this category="category">"</this> |
Recommends products that have a high rating score in a given category. |
Category, Item |
Category Id |
|
TopRatedProductsInGenre |
57 |
"Top Rated Products In <genre>"</genre> |
Recommends products that have a high rating score in a given genre. |
Category, Home, Item |
None |